Posted on Thursday 24th March 2022
Rosie Broom
A new business which aims to lead the UK floristry industry into a more sustainable era has launched in Staffordshire thanks to a county council business support scheme.
After returning to work from beating breast cancer, Rosie Broom, from Stafford, set up the Ethical Florist Collective after taking advantage of the fully-funded accountancy advice and financial planning support available through the Get Started initiative.
Anyone thinking of setting up their own business in Staffordshire or has a business less than two years old can apply to the scheme to get the confidence, professional accountancy and marketing support the need.
Rosie said:
Having beaten breast cancer I took a good look at my life and wanted to be my own boss. It’s hard work but well worth it.
I want to inspire the florists to be more eco-friendly and come together to not just share ideas on how to reduce waste, but also buy ethical alternatives from us. We launched the website just two weeks ago and we’ve already had some orders. It’s a very exciting time and it’s great to be a part of an ethical movement that makes such a difference.
I’d thoroughly recommend anyone even thinking of starting up to get in touch with the Get Started Scheme to see how it can help. Now really is the time to just go out there and try it.’’
Philip White, Staffordshire County Council’s deputy leader and cabinet member for economy and skills, said:
Small businesses are growing at a higher rate than most other places in the UK, in part because of schemes like this that help to turn people’s great ideas into viable businesses.
In the early stages of any business there will be gaps in knowledge – so this scheme is about helping to know what you don’t know and get the professional help you need to get started in the meantime. From business plans to accountancy services, marketing plans and free branding and websites, this service has the potential of helping a lot of people finally take the first step to being their own boss.’’
Florists interested in browsing ethical product or joining the ethical florist movement can find out more at www.ethicalflorist.co.uk and watch her story at https://bit.ly/GetStartedRosie
The Get Started Scheme is part-funded by the UK Government’s UK Community Renewal Scheme.