Posted on Monday 6th November 2023
Pedestrians and cyclists are being urged to ‘be bright and be seen’ on Staffordshire’s roads this winter so they are visible and stay safe.
The county council is coordinating a national awareness campaign in Staffordshire, which also reminds road users to look out for people during the darker evenings and as weather begins to turn.
Be bright, be seen encourages people to wear reflective and visible clothing when they’re out and about to ensure they can be seen clearly.
Staffordshire County Council’s Active School Travel team will be visiting primary schools to raise the profile of their new-look campaign to educate children about the importance of pedestrians and cyclists being visible to drivers.
The school visits involve interactive sessions, demonstrations of hi-visibility items and how they are more reflective in the dark.
Children will learn that clothing, weather conditions, the time of day and the season can have an impact on their visibility.
Brand new marketing resources showcasing the council’s new-look campaign will also be distributed to all schools to remind and encourage students how they can do their bit to ‘be bright, be seen.’
David Williams, Staffordshire County Council’s Cabinet Member for Highways and Transport, said:
We all need to take extra care over the winter months to ensure that everyone can travel safely on Staffordshire's roads.
Pedestrians, cyclists and motorcyclists can make themselves more visible by wearing bright, fluorescent and reflective clothing and motorists can help by reducing their speed and giving extra space when overtaking.
As a council, it’s our duty to raise awareness of national road safety campaigns to protect all road users across Staffordshire.
This year, we’ve taken a fresh approach and put our own stamp on the campaign to educate young people in the right way, by making the message simple, yet powerful to keep them safe over the winter months.
I would like to pass on my thanks to the Active School Travel team who do such an important job all year round to keep the young people of Staffordshire as safe as possible on our roads.”