Posted on Wednesday 5th March 2025
Bethan Wade with Parker, aged 8 months
On World Book Day, Thursday 6 March, parents with very young children are being reminded that reading regularly to their children can support the early development of babies' brains from birth to two years old.
This is just one of the tips and bits of advice parents can access through Hungry Little Minds, a campaign that aims to help parents as they navigate their child's early development.
Run by Staffordshire County Council, the campaign gives new parents the advice and guidance they need to help their babies develop. It demonstrates to parents that they don't need specific skills, time, or toys to help their baby's brain grow. Instead, simple everyday interactions and activities can make a significant difference.
By signing up, parents can access personalised emails with activities tailored to the baby's age, links to local groups and support, and reminders for health checks. It's designed to empower parents with the knowledge and confidence to support their child's early communication development.
New Staffordshire mum, Bethan Wade signed up to the Hungry Little Minds emails in June 2024, she said:
“Being a new parent has been tricky, there is so much information out there and sometimes it’s not straight to the point. When I heard about the Hungry Little Minds emails, I signed up thinking this could help me. Signing up to the campaign has given me access to so much advice and guidance on how to help develop his mind.
“Although Parker might not be talking yet, he chats away in his own language, turning the pages of his books and enjoying the pictures as we talk through what they are. His favourite book is anything that has textures or animals in them. I would highly recommend anyone with a baby to sign up.”
Mark Sutton, Cabinet Member for Children and Young People at Staffordshire County Council said:
“Hungry Little Minds is all about helping parents to support their children with their speech and language skills at home. The emails give parents information and resources to make sure their child is developing and signposts them to support if they have concerns.
“We want every child in Staffordshire to have the best start in life and this campaign is a fantastic way for parents to support their child’s early development and set them up for a great life.”
People can receive tips to help their baby's development at home by signing up to the Hungry Little Minds Staffordshire emails.